That's a "Legacy" printer from Datacard, and the driver hasn't been touched since 2016. There have been a number of changes to Windows10 since then, particularly in the area of driver security where digitally signed drivers are now a requirement. It MAY be that there's an incompatibility issue now in 2019, that didn't exist back in 2016 when the driver was last updated. If that's the case, it is unlikely to be addressed by the manufacturer, as the printer has been out-of-production for so long.
The one thing you can attempt that perhaps you didn't do yet is:
1. Disconnect the printer from your PC;
2. Completely uninstall the Datacard driver from your PC;
3. Reboot your PC;
4. Log in to your PC with a Windows ID that has Windows administrator rights;
5. Either download a fresh copy of the SP25 Plus driver, or navigate to where you last downloaded the install package.
6. Right-click on the device-driver install package and select "Run as Administrator" to initiate the installation, and proceed through as normal. Do NOT connect the printer until instructed to do so by the installation routine.
After the install completes, you should be no worse off than with your previous attempts, and it may be that the Run as Admin has cleared up the issue. If not, then it may be time to shop for an updated piece of hardware. Let us know if we can help.
Safe-Card ID Services
Charlotte, NC USA