You have issues with the Tcon board, this is a case where you could try putting it in the oven and baking it, below is a video on how to do this, if it doesn't fix the issue and I think it will in your case you will need a new board
SOURCE: Normal picture mode make the sharper picture quality but smaller screen apparance
If the broadcast is in 4:3 (square) then either you can have the black bars on the side, or the TV can stretch the image to fill the screen.
Nothing wrong with your set. The broadcast must be in 16:9 to fil the screen.
SOURCE: My Sony BRAVIA KDL-46V3000 Television has messed
This also happened to me and may continue to get worse... If it goes away for a while after warming up, then it is the same problem... The LCD panel is probably going out, when that happens the cost to repair it is more than the tv is worth... If it is in warranty then you can have it replaced or fixed.
Testimonial: "You were so right. Thanks."
SOURCE: I have a sony Bravia KDL-52W3000 LCD tv. Approx.
I have the same tv with the same problem. My tv is about 3 1/2 years old. I took it to the shop yesterday and today they told me that I had a bad lcd panel and a bad FL1 circuit board. They also told me it was going to be $3800.00 dollars to fix. I am now on my way to buy another tv, needless to say it will not be a Sony. Sony knows about this problem and refuse to do anything about it. Good luck.
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