If this is an on board (inside the TV) dvd reader writer than the device itself has failed and needs to be replaced. Call sony support and give them the TV model and location of make could be Canada , US or Mexico. They will identify the psrt snf quote ytou a price for replacement.
The cost of an onsite visit is a minimum $99.00 plus the part. So if you are handy take it apart yourself and just duplicate the removal of the part in reverse and it should work.
Good Luck Ed Pinero
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