As the set is new. it must have warranty. Contact the authorized delaer immedeiately.
Testimonial: "thank you !they said this is the very 1st time that they heard this issue , this is not too much in normal TV view when i watch HD video when playing so bright Skyblue or white the problem appear i checked on internet , some people have the same problem , some times i think it is normal but some times confuse :=( in here they wont change the unit surely . some people are telling this is "Uniformity Problem " of Edge Lit LED :( this is new model i think mid range"
SOURCE: One half of screen sees darker than other
Problems described are related to Backlight.It is possible that backlights of affected area have become weak.
You may need to contact the company for repairs and Yes the Repairs may not be cheap.
Samir
SOURCE: Chipped screen
Yes that is beyond what you want to spend. That is the LCD display. Depending on sizes they can start at $ 600.00 and go up to $ 3700.00. I just checked on your model and the LCD display will cost $960.00, that's the price of a new set.
SOURCE: Sony Bravia KDL-40S2000 thin vertical line
If the line is present in all inputs and modes, there is a problem with the LCD Panel. The only way to fix it is to replace the whole LCD Panel which is very expensive (usually around $1000+ for 40" Sony). Unless the TV in under warranty, it is usually around the same price for a new TV.
Testimonial: "Thanks for the response. The service company Sony recommended told me it was probably the screen, too, and they quoted $1000."
SOURCE: my sony bravia has mixed colours on the left side
If its less than a year ago, Take it back, to the retailer, as there is a statutory 12 month guarantee on the majority of goods in the UK. If its older than 12 months, you could try having a look inside the back, may be its a dodgy connection from the main AV board to the Screen, disconnect the connector have a look for any undue signs, and reconnect it at both ends. Failing that, you may have to bite the bullet and take it to a TV repairer for them to tell you its a Dodgy AV/RF board, which are now obsolete, or you may be luckier than me. If that is the case, try looking on ebay for AV board for you TV model/make. Hope that helps a bit
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