Please compare your display to this one:
If your display looks worse, you should contact Amazon Kindle support. This is the current state-of-the-art for E-Ink displays. In comparison, liquid crystal displays (LCD) have a slightly better contrast, but cannot show shades of gray at all, they need electricity all the time, and become much harder to read in brighter environments.
Make sure you have enough light while reading, I find it more comforting to the eyes.
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