You hardly can put in the wrong memory card, because it can handle SD, SDHC and SDXC cards. The only thing I can think of, is you did protect a picture on the card, or the lock "switch" on the card is down. It is the switch on the left side of the picture. It should be up. If not you can't write to it or format it.
If you really would like to format it, please try it in an external memory card reader connected to your computer.
Last time I pointed out someone to look to the lock switch, she was so convinced it could not be that, I had to answer 5 times and try to find other causes. After my fifth answer the apologise came, because the switch was down.
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