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"This specially blended, permanent hair color formula includes our Revlon 3D Color Gel Technology™, which deposits rich, dimensional color that looks natural and lasts. You get 100% gray coverage from ColorSilk Beautiful Color™-that's our promise. UV Defense helps shield color against fading, keeping your shade bright and true. Our formula, with nourishing silk proteins, leaves your hair in better condition than before you colored (sweet!). Ammonia-free-and now with keratin added to the formula. Available in 41 shades.• Revlon
This shade has deep, rich red tones which are more subtle than in shades labeled auburn browns or reddish browns. This shade will be good for most complexions since the red tones are subtle. They do run the risk of turning into purple tones.
This shade has a tendency to run very dark. it could look black and possibly have accidental purple tones. Do not use this shade on hair lighter than medium brown.
Being a mere male (with grey hair) I am not an expert but I read the product description;
"This Revlon 3D Color Technology, with a combination of specially blended dyes, conditioners and polymers, delivers natural looking, multi-tonal color from root to tip, not only boosting your hair color but also adding definition and dimensionality. The result: completely transformed, natural looking, multifaceted color and shine."
I take that to mean the product is a colour booster rather than a hair dye - in other words your hair would need to be approximately that colour to begin with.
My limited knowledge might be out of date but I always believed if a person wanted hair of a lighter colour it would have to be bleached and not dyed.
Well i will suggest you to try Wella Viva Color Pure Red , it is an amazing color and its isbeing rated 3 out of 5 by common womens, they tried and found it awsom, TRY it once
The best and easier solution to this is to do a test on a small, inconspicuous area of your hair. Take a small, 1 inch strip of hair somewhere discreet and apply the hair coloring as you normally would. The time can go anywhere from 10 - 40 minutes depending on your hair color, The longer the time, generally, the darker the color. After you have determined how long is required for the color you want, simply apply the coloring to your roots liberally and comb into the rest of your hair.
You have to look at it as if your grays were blonde, it's going to have a red hue to it as if a blonde were to dye it the same color. I suggest using a gray touch up in a darker brown tint first and then dying all of your hair a day or two later. This should prevent it from turning red and give you a color that is closer to what you're looking for.
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