Why does my samsung Blue Ray DVD player load to the menu but wont play the movie

SOURCE: blue ray player wont play blue ray ''Kung Fu Panda'' disc.

Unable to play BD-R or BD-RE discs in the Blu-ray Disc® (BD) player. Solution
The Blu-ray Disc® (BD) player does not support BD-R and BD-RE discs right out of the box. However, a free firmware update is available that will provide compatibility with BD-R and BD-RE discs recorded in the BDMV format.
If your computer is equipped with a DVD burner and compatible burning software, you can download the update from the Drivers & Software section of the Sony® eSupport Web site and then burn your own update disc on a DVD-R or DVD-RW disc. If you do not have the capability of downloading and burning your own firmware update disc, you can register the BD player online at http://www.productregistration.sony.com/ and a firmware disc will be sent to you automatically; the shipping and receiving time for the disc is approximately 7-10 days via U.S. mail.
NOTES:

• The firmware upgrade does not support BD-R and BD-RE discs recorded in the BDAV format.
• Disc may not be played due to inadequate recording capability of the recording device.
• Disc may not be played due to a disc being in poor condition.