Was it a display unit? If so its burn and you can't get it to go away Try to reset the unit by holding your Menu button for 8 to 15 seconds with the TV on. If this doesn't work then you'll most likely have to have the screen replaced. Check your serial number and see how old it is. First number is the year it was made. Next two are the month. so 911 is November of 2009. They find out what your warranty is. If its near the in warranty terms you stand a chance of LG taking the lead on fixing it for you for free or reduced cost.
Thanks,
Shawn
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